Intense eyes, long and thick, bold lashes… To transform your eyes. To apply your mascara easily, look downwards and apply it from the root of the lashes to the tip. – To create glamorous “doe eyes”, draw the mascara along the lashes paying particular attention to the outer corner of the eye. – Finally, to create a candid, “doll eye” style, apply mascara to all the upper lashes. This will make your eyes look bigger.